in your thoughts, what would make you want it?

[Josalina]

I have a interview on fri for an account manager position on a makeup counter and in one of the questions we are asked on paper b4 is what do i think makes a great close to a sale to make people want a product?

So what is the best phrase some1 can say to make you buy a product after explaining why it is good for you?

 

Examples:

"would you like to treat yourself today? "

or

"So we have gone through all your key beauty products and the benefits to suit your needs, so what would you like to take with you today?"

 

any ideas or first hand experience would be greatly appriciated xxx

[New Again]

 

Examples:

"would you like to treat yourself today? "

or

"So we have gone through all your key beauty products and the benefits to suit your needs, so what would you like to take with you today?"

 

any ideas or first hand experience would be greatly appriciated xxx

 

I don't think I can be much help...one of my biggest pet peeves is pushy saleswomen at the makeup counter.

 

I think generally you're supposed to "assume the sale" which is what the part I bolded is - so while I think this is what most people do and maybe expect their employees to do, I can't stand it.

[xpaperxcutx]

I usually get persuaded into buying makeup too easily.

 

But one thing I wouldn't like and find especially intimidating is if a salesperson tries to force the product onto me too fast. I would like it if they explain the product to me more and be less pushy. I often find it a little disrespectful to have a salesperson smirk if I walk away after a 10 min demonstration of the product.

 

Don't make the question so much that it seems like you're forcing me to buy something but make it more suggestive such as,

 

" ... do you see anything you would like to buy? " or " Do you see anything you would like to have?"

 

Even better is " Is there anything you like that you believe is right or appropriate for you?"

[Thaddeus]

Depends on the culture of the store/department.

 

A bazillion years ago I sold stereo equipment for an independent retailer and the fellow who ran the shop wanted us to do our pitch, then basically make an assumption that the customer wanted the stuff and to just start and write it up.

 

Frankly, I found that very off-putting. I wouldn't tolerate that as a customer so why should I push product that way?

 

Needless to say, I didn't last long there. But the store did a very good business based on those hard-sell principles.

 

You're probably familiar with the four (or five, depending on where you learned them) principles of selling, sometimes called the AIDA or AIDCA principles:

A

ttention - you get the customer's attention

I

nterest - they show an interest in the product

D

esire - they want the product

C

onviction - they make a decision to purchase the product (sometimes this one is folded into the Desire component, again, depending on where you learned the process)

A

ction - they actually purchase the product

But, of course, it's never that simple, is it?

 

You're going to have to deal with objections - "I'm not sure if it's right for me" or "it's too expensive" and so forth - and key is handling them cleanly.

 

"So," after you've handled all the objections, "how would you like to pay for this today? Cash/debit/Visa/whatever?" If they come back with a "not sure" or "I don't know yet" then you haven't handled the objections to the customer's satisfaction and you'll have to backtrack.

 

That's basically Sales 101. Further information can be purchased for $599, made out to Thaddeus Enterprises.

 

How would you like to pay for that today?

[Star Gazer]

I usually get persuaded into buying makeup too easily.

 

Me too. I think deserve ownership in MAC, Chanel and Laura Mercier because of it.

 

Usually I go to the counter with a product already in mind, or a "look" in mind. I'll use my first LM experience as an example.

 

I went there looking for the LM oil-free tinted moisturizer I had heard so many raves about. That's all I was really interested in. Before testing the color on me, she put on the primer, and explained what it did. I noted to myself, "Hmm, I guess I'd need that too." After testing the color on me and showing me how much coverage it provided, she asked me if I'd like to learn "how to make my look more polished" and "how to build coverage for fancier events" for the future. Oh yes! I wanted to know!

 

So then she showed me the "Secret Camouflage," another concealer pot, the loose powder, etc... I felt like I needed it ALL, and I didn't feel pressured at all. When she picked up the tinted moisturizer and asked, "So is this all for you today?" I couldn't say yes. I wanted all of the other stuff too.

 

Tricky b*tch, that LM saleswoman. (But I love her for it.)

[New Again]

Me too. I think deserve ownership in MAC, Chanel and Laura Mercier because of it.

 

Usually I go to the counter with a product already in mind, or a "look" in mind. I'll use my first LM experience as an example.

 

I went there looking for the LM oil-free tinted moisturizer I had heard so many raves about. That's all I was really interested in. Before testing the color on me, she put on the primer, and explained what it did. I noted to myself, "Hmm, I guess I'd need that too." After testing the color on me and showing me how much coverage it provided, she asked me if I'd like to learn "how to make my look more polished" and "how to build coverage for fancier events" for the future. Oh yes! I wanted to know!

 

So then she showed me the "Secret Camouflage," another concealer pot, the loose powder, etc... I felt like I needed it ALL, and I didn't feel pressured at all. When she picked up the tinted moisturizer and asked, "So is this all for you today?" I couldn't say yes. I wanted all of the other stuff too.

 

Tricky b*tch, that LM saleswoman. (But I love her for it.)

 

I would have to agree with this.

 

In fact, Star Gazer should get a commission, cuz this makes me wanna go check out LM products.

 

It's been far too long since I've bought makeup...

[Josalina]

hey guys, thanku for the feed back, totally appriciate noone wants to be pushed into a sale, hense why i need ideas to ask for the sale in a different way rather than expect it. if there are any more i would be most grateful xxx