IME, consistent and long-term contact comes from real life; going out together, eating at each other's homes, sharing interests. Most of my real life friends who remain in regular contact are those with whom I have substantial emotional bonds and share mutual interests and family lives with. Personally, I think there should be an ebb and flow in such dynamics. I like it when I have quiet time and I purposely don't over-stimulate friends, especially male ones. Reading one's friends can be a fine art and getting there comes from a lifetime of mistakes.
If you want to talk with or see a friend, contact them. If you find that the only time you interact with someone is at your initiative, perhaps you should re-evaluate that friendship.
TBH, I know lots of dickheads who are quite popular; in fact very popular. They're not popular with me, but that's just one datapoint