Actually, the colorless stones
are harder to make. Believe me, I've done extensive research on this. I'm willing to bet that those "man-made" diamond deals you saw were not truly diamonds. Simulants are fine, I think they are a great substitute, but I hate for people to be misled.
The HPHT technique that Gemesis uses allows them to create colored stones much faster than colorless stones. Making colorless stones means lower production of inventory that will sell for less per carat than the fancy colored counterparts. So why would they bother? Even Apollo, the company aiming to focus on colorless and near colorless stones, has light yellow and light "chocolate" gemstones in their "inventors edition" stones (the ones that were available for sale through invitation a while back), which are created through a process called CVD (chemical vapor deposition). From the inventory they showed me, few were in the colorless and near colorless range of D-J rated stones. Plus, Apollo only has smaller size stones right now. I don't think they made much more than 1/2 carat single stones. However, I still think that Apollo is the company to watch for colorless/near colorless stones, which they say will hit the market this year. Note that they've been saying "soon" for a while now and keep extending their official web store opening date... (when the Wired article that everyone has read hit newstands in fall of 2003, Apollo was thinking that in January of 2004 they would be selling.)
Takara also uses the HPHT technique. Here is some text directly from Takara's website concerning colorless (or "white" diamonds):
Currently, white Takaras are not available for sale.
However, there have been some significant technological breakthroughs this year, which may make Takara™ white cultured diamonds a reality in the not-to-distant future.
If we had to hazard a guess on pricing, we would guesstimate that white cultured diamonds will run about 30-50% the cost of the same size mined white diamond (e.g. perhaps $3800/ct). In other words, some significant savings over mined diamonds, but not at the impossibly low pricing you may sometimes see mentioned in various news articles.
Even if it did cost $5 a carat to make them, you can bet they will not sell them for very cheap. The gemstone industry has learned great lessons from the introduction of synthetic sapphires to the mix. When these synthetic stones were introduced, they ended up pricing them a little too low, and the value of the natural stones fell in reaction to the availability of higher quality man-made stones. The diamond industry does not want the same thing to happen to them. That last bit about the sapphires was an Apollo employee's explanation to me about why their inventors edition stones cost as much as or more than similar quality stones from blue nile.